The Visibility Guide · Websites that sell
Websites that sell
The website that actually creates customers: copy, structure, proof, friction and conversion.
5 articles in this category
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Mobile adaptation that actually works: beyond 'responsive' Being responsive isn't the same as working well on mobile. Ten things that decide whether your site is genuinely mobile-friendly or just technically responsive. Read the article -
What should be at the top of the homepage? The hero section, the first screen, is the single most important part of your website. Here's the formula for a hero that actually works. Read the article -
How to write a service page that sells Service pages are often thin, generic and help neither the customer nor Google. Here's the structure for a service page that actually converts, with examples. Read the article -
How we built brilliantvalues.se, our own method, tested on our own company Brilliant Values is the parent company behind Synlighetsverket. When their site needed rebuilding, we used exactly the method we sell. Here's what we did, step by step. Read the article -
The website that actually creates customers: the 12-part anatomy What separates a website that generates enquiries from one that just exists? Twelve concrete parts that turn being online into making the phone ring. Read the article
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