Privacy
How we handle personal data.
Short version: we only collect what you send us yourself, we never sell anything on, we don't track you with cookies, and you can ask us to delete what we have, any time.
Data controller
Brilliant Values Global AB (org. no. 559023-2624), Vaksalagatan 28, 753 31 Uppsala, Sweden, is the data controller for the processing described here. Questions: hej@synlighetsverket.se. This policy covers the website synlighetsverket.se.
What we process, and why
1. Contact and callback forms
When you use the contact form or ask us to call you back, we process the details you provide: name, email address and, where given, phone number, company name, website and message. The data is used to answer your enquiry and is delivered as email to our inbox via the email delivery service Resend. Legal basis: steps prior to a potential contract and our legitimate interest in answering enquiries. We keep the correspondence for as long as the dialogue is active plus a reasonable period after.
2. Newsletter
If you subscribe, we process your email address to send the newsletter. Subscribing requires active consent (no pre-ticked box) and is confirmed with double opt-in: you receive a confirmation email before the first send. The list is managed by Buttondown, the service we use for sending. Legal basis: your consent, which you can withdraw at any time via the unsubscribe link included in every email.
3. Visitor statistics
We use Cloudflare Web Analytics, a cookieless analytics service that gives us aggregated statistics (page views, traffic sources) without identifying or profiling individual visitors. No individual tracking takes place.
Cookies
The website sets no tracking or marketing cookies. That's why there's no cookie banner: there is nothing to consent to. Fonts and images are served from our own domain, not from third-party networks.
Who can see the data
We never sell or share your data for marketing. The suppliers processing data on our behalf are Cloudflare (hosting and statistics), Resend (email delivery from the forms) and Buttondown (newsletter). These suppliers may process data outside the EU/EEA; such transfers take place in accordance with each supplier's data protection terms and applicable safeguards under the GDPR.
Your rights
You have the right to request access to, rectification of or erasure of your personal data, to object to or request restriction of processing, and to receive the data you have provided (data portability). Email hej@synlighetsverket.se and we'll help, no hassle. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (imy.se).
Changes
If our data processing changes, we update this page. Last updated: July 2026.