Basic
995 SEK/month
No lock-in · 0 SEK setup
For you who mainly needs a professional website, Google foundation and basic ongoing maintenance.
- A modern website with clear structure
- Local SEO foundation + Google profile
- Hosting and ongoing updates
VisibilityWebSystemsGrowth
Get found. Get chosen. Get booked.
From the first search to booking, purchase and follow-up. We build what your customers meet and the systems that make everything behind it work.
Free diagnosis: see where your digital visibility stands today.
Attention
Your customers have already moved.
85 percent of Swedes use social media every day. Before they call, they have googled you, compared you and asked AI. The decision starts on the phone, long before first contact.
Yet many local businesses still market themselves like it is 2015: a print ad, a Facebook page that fell asleep, a website nobody touches. That is not your fault, you have a business to run. But attention lives where it lives, and whoever shows up there wins the customer.
Source: The Swedes and the Internet 2025
How we help you
We are focused on one thing.
That more people find you, trust you and choose you. Visibility, websites and systems all pull in the same direction, as one coherent practice and not scattered deliverables.
See all services
This is what we build
We build more than a website.
Four areas, one direction: getting more people to choose you. Click a card to see what we can build.
Visibility & search 4 services
Web & sales 5 services
Systems & automation 4 services
Growth & content 5 services
Selected work
Built by us.
Real sites with real function behind them, not just a pretty surface. Click a case and read the whole story.
See all cases
Client project Kvarnens Klippotek Loved by its customers but hard to find on Google. We gave the salon a site of its own, with booking, treatments and reviews. 
Client project Glaskedjan Hägersten Book a time, send a photo of the damage and let the workshop handle the insurer. The whole flow, built from scratch. 
Own build Säljakademin 23 modules, video, quizzes and an AI coach in one. A complete learning platform we built ourselves, not a course page. 
Own build Offertvinst The quote goes out, the customer goes quiet, the job goes to someone else. Our own SaaS follows up automatically until they reply. 
Own build Brilliant Values A company since 2013 that speaks to both clients and new colleagues. A B2B site with an edge in both directions. 
Concept S:t Olofsgatan 35 A vacant space turned into a measurable letting tool. The site weighs 23 kB and has a logged-in owner view where every visit and enquiry shows up. More cases on the way. Want to be next? Book a meeting
Our method · 03
The Visibility Map.
Six places a local business has to be, done right, to get found, chosen and booked. We work all six as one connected system, not as loose blocks.
Website
You own it.
The hub. It's where interest lands, and where it must be easy to understand what you do and how to reach you.
You appear on the map.
Search results, Google Business Profile, map position, reviews. For many customers this is one of the very first impressions of your business.
AI answers
You get described right.
How ChatGPT, Perplexity and Google's AI answers describe your business when someone asks. Clarity in text → clarity in the answer.
Social channels
You are mirrored, not replaced.
Instagram, Facebook, TikTok. A living mirror of the operation, leading people back to your website, not away from it.
Reviews
Others confirm.
The social proof that verifies the choice. We help you actively ask for them, collect them and show them in the right places.
Booking & contact
The threshold disappears.
A clear next step. No detours, no five-minute forms, no friction that makes the customer lose interest.
The team
Real people behind every site.
You work directly with us. No project manager three steps removed, no support queue. A small team, one flight up by Vaksala torg.
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Joakim Founder & visibility strategist -
Amelia Strategy & content -
Chloe Photo & social media -
Anton Tech & production
We are small on purpose. That is why you always reach the person who actually built your site.
Joakim Jaksen · Founder
Pricing · 08
Three packages. One foundation.
Ongoing Synlighetsverket packages from 995 SEK/month. No setup fee, no lock-in, one month's notice. You pay monthly and lock in your rate for as long as the agreement runs.
See full price comparison, add-ons and terms →
You keep your price for as long as the agreement runs. Any price adjustments only apply to new customers.
The Visibility Guide
Read the latest.
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TikTok Shop is coming to Sweden: how to prepare your store now TikTok Shop is not yet open to Swedish sellers, but is expected to reach Sweden during 2026. A store already built in Shopify can switch on TikTok's in-app checkout almost immediately at launch. Here is how to prepare without buying hype. Read the article -
Google AI Overviews: how your business ends up in the answer AI Overviews pull from Google's regular search index. Here is how to build content and local presence that raise the odds of your business being cited. Read the article -
GEO vs SEO: the difference, and why you need both SEO gets you ranked in Google's list of links, GEO gets you cited by the AI answers. Here is the difference, the overlap, and why it is not an either or. Read the article
Questions · 10
Questions we actually get.
01 What does Synlighetsverket do?
We build the entire digital foundation for local businesses: visibility and search, websites and online stores, systems and automation, and content and growth. From Google profile and local SEO to booking, customer portals, CRM and integrations. As one integrated practice, not separate deliverables. The goal is to make more people find you, trust you and choose you.
02 Do you only build websites?
No, far from it. The website is often the hub, but we also build online stores, booking systems, customer portals, CRM, chatbots and automations, and connect them with Google, social channels and AI answers. If you need something that isn't listed among our services, we design it from scratch.
03 Can you build something that isn't among your listed services?
Usually yes. The services show our most common deliverables, but we also build custom web apps, databases, admin panels, integrations and learning platforms. If you have an idea that needs something of its own, we design the solution from scratch. Tell us what you want to achieve and we'll say plainly what's possible.
04 What do you mean by visibility?
Visibility is how easily your business can be found, understood, compared and booked: on Google, in social feeds, in AI answers and on your own site. It's not just traffic; it's being present the right way in the right places.
05 What is local SEO?
Local SEO is about showing up when someone in your city searches for what you do. It consists of a well-structured site, a correct Google Business Profile, consistent contact details and content that mirrors your business and your location.
06 What is AI SEO?
AI SEO is about making your business easy to understand, describe and recommend in modern search and answer engines like ChatGPT, Perplexity and Google's AI answers. It's built on clear language, clean structure and correct business information, not technical tricks.
07 Do I have to leave Bokadirekt, Timma or Instagram?
Not necessarily. But you do need a place you own yourself. Bokadirekt and Timma are good as booking tools, Instagram is good for mirroring. But they don't build your visibility, they rent out theirs. The website becomes the hub that ties everything together.
08 Can you help with Google Business Profile?
Yes. We review the profile, complete missing information, optimise categories and description, and make sure contact details are consistent with the website and other channels. That's part of the foundation package.
Want to know exactly what to fix first?
We audit your Google presence, website and digital visibility, and show you where the biggest gains are. 15 minutes, free.
Or directly:hej@synlighetsverket.se
Or let us measure
We measure your visibility for you.
Fill in your details and we run the check by hand, then get back to you with what we found. Free, no obligation and no sales call you did not ask for.
- Where you rank on Google for the searches that matter
- How you are described in ChatGPT, Perplexity and Google AI answers
- What is holding back the website, the map listing and your reviews
- The three fixes we would start with, in priority order
