The Visibility Guide · Reviews & trust
Reviews & trust
Reviews, social proof, cases and all the evidence that decides whether the customer dares to make first contact.
5 articles in this category
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Social proof, the evidence customers are looking for Social proof is more than just reviews. Here are the seven types of social proof local businesses can use, and which actually have the biggest effect. Read the article -
The Trust Stack: photos, reviews, cases and activity Trust is built in layers. The six layers that together decide whether a stranger dares make first contact, and why no single layer is enough on its own. Read the article -
How to respond to negative reviews Negative reviews aren't failures. They're opportunities to show how you handle problems. Here's how to respond professionally and win trust from those reading. Read the article -
How to get more Google reviews without nagging Reviews are one of the strongest local visibility signals. Here's the system that actually works, and how to ask without feeling pushy. Read the article -
Reviews and trust: why stars aren't the whole story Reviews are the single strongest trust signal a local business can have. But stars are only half the picture: text, frequency and your replies decide the rest. Read the article
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