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Uppsala

Web agency in Uppsala, but more than that.

Most web agencies sell websites. We sell digital presence, which often starts with a website but rarely ends there. For local businesses in Uppsala that want to get found, chosen and booked.

What sets us apart

A website is not enough. Visibility is.

A traditional web agency builds a site and is done. Synlighetsverket works with the entire pattern: the website as a hub, but also Google Business Profile, review strategy, local SEO, AI visibility and ongoing social presence. That's where our clients stand out from local competitors in Uppsala.

We're based at Vaksalagatan 28 in central Uppsala. A real office, a real address, real meetings. Book 15 minutes by phone or stop by. We're often out at client sites, but you always know who you're talking to and where we work from.

  • Website: modern, fast, mobile-optimised, built to convert.
  • Local SEO: we optimise for "X in Uppsala" searches where your customers actually look.
  • Google Business Profile: full review, categories, description, review strategy.
  • AI visibility: we make sure ChatGPT, Perplexity and Google's AI answers mention you when someone asks.
  • Social presence: Instagram, Facebook, TikTok if relevant. We produce, you approve.
  • Ongoing work: no "built and goodbye". We improve every month.
Synlighetsverket in a client meeting on location at the client
On location at the client: walking through what has been built.

Close, for real

We come out to you.

Reviews happen at our office by Vaksala torg in Uppsala, or out at your place. You see what has been built, how it works and what the next step is. One contact person, short paths, no ticket queues.

And distance is no obstacle: we work with clients from Uppsala and Stockholm all the way up to Kiruna.

Book a walkthrough

Pricing

Own the site. Or subscribe.

Your choice: buy the site at a fixed price and own it from day one, or get started with a low threshold from SEK 995/mo. The subscriptions have no setup fee, no lock-in and one month's notice, and you keep your rate for as long as the agreement runs.

Fixed price

Own your website

SEK 4,995 one-time

You own it · hosting free the first year

Pay once and own the site outright, no subscription. For you who wants a finished, professional site and to handle the rest yourself.

  • Up to 10 pages
  • Mobile-friendly + contact form
  • Local SEO foundation
  • Hosting free the first year (domain not included)
  • You own the site after payment
Book a call

Basic

995 SEK/month

No lock-in · 0 SEK setup

For you who mainly needs a professional website, Google foundation and basic ongoing maintenance.

  • A modern website with clear structure
  • Hosting and ongoing minor adjustments
  • Local SEO foundation
  • Google Business Profile review
  • Clear paths to booking and contact
  • Foundation for AI visibility
Best fit for

Craftspeople, smaller clinics, B2B services and businesses where the website + Google profile are the main channels.

Not the right choice if

If you need constant social presence or weekly video posts.

Book 15 min
Most picked

Plus

1,995 SEK/month

No lock-in · 0 SEK setup

For you who also wants continuous social presence without producing it yourself.

  • Everything in Basic
  • Ongoing posts on Instagram and Facebook
  • Photo / content support every month
  • Content that mirrors the business, not replaces it
  • Monthly follow-up
Best fit for

Salons, restaurants, cafés and visual businesses where Instagram/Facebook drive recurring customers.

Not the right choice if

If you don't want social media at all, then Basic is enough.

Book 15 min

No lock-in: after 6 months you can buy out the site for SEK 1,995, free after 12 months. Keep hosting with us or take the site with you, your call.

Premium

2,995 SEK/month

No lock-in · 0 SEK setup

For you who wants to produce more content and build presence every week.

  • Everything in Plus
  • Reels and TikTok content
  • Video every month
  • Extended local SEO and AI optimisation
  • Priority improvement cycle
Best fit for

Salons and restaurants that want to reach a younger audience via Reels/TikTok, or businesses that want to show craft visually.

Not the right choice if

If you lack material or a setting that can sustain weekly filming.

Book 15 min

Custom

Larger operation or custom systems?

Chains, clinics with several locations and restaurants with multiple venues, but also businesses that need more than a website. We build booking systems, logins and customer portals, backoffice, automated email and SMS campaigns, and integrations. Tell us what you need and we’ll put together a setup that fits.

Quote from SEK 15,000

Book a call

What "hosting and ongoing updates" means

  • Hosting on Cloudflare (fast edge delivery, no separate hosting bill)
  • SSL certificate and security updates
  • Ongoing minor technical adjustments (update opening hours, change prices, add a service)
  • Monitoring that the site is up and fast

What is not included

  • Ad budget (Google Ads, Meta Ads, etc.)
  • Advanced custom development beyond the package scope
  • Larger photo production or pro photographer on site
  • External system licenses (booking subscriptions, premium stock photo libraries)

Anything like that is quoted separately and in plain text before you say yes.

You keep your price for as long as the agreement runs. Any price adjustments only apply to new customers.

Ownership terms: after full payment you own the site’s text, images and delivered files, the material needed to run it with any hosting provider. You always own your domain. Hosting with us is free the first year; after that you either continue with Hosting + small changes at SEK 199/mo or move the site to any provider. The domain is not included. Small changes means swapping or adding an image and editing text, prices and opening hours. New pages, new design, content production and larger rebuilds are quoted separately. Third-party services, fonts, frameworks, plugins and licences are governed by their respective providers’ terms and transfer only to the extent those terms allow.

Who it's for

Local businesses in Uppsala.

Hair salons on Dragarbrunnsgatan. Clinics in Luthagen. Craftspeople in Sävja. Cafés around Stora torget. Salons in Gränby. Service businesses across the municipality: Sunnersta, Almunge, Storvreta, Bälinge. If your business runs on local customers who search for you on Google, we're the right web agency for you.

Not right for: pure e-commerce that isn't location-bound, or businesses looking for a template platform for 20 EUR/month where you build it yourself. We're an ongoing practice, not a self-service.

Questions

Questions we actually get.

01 What does Synlighetsverket do?
We build the entire digital foundation for local businesses: visibility and search, websites and online stores, systems and automation, and content and growth. From Google profile and local SEO to booking, customer portals, CRM and integrations. As one integrated practice, not separate deliverables. The goal is to make more people find you, trust you and choose you.
02 Do you only build websites?
No, far from it. The website is often the hub, but we also build online stores, booking systems, customer portals, CRM, chatbots and automations, and connect them with Google, social channels and AI answers. If you need something that isn't listed among our services, we design it from scratch.
03 Can you build something that isn't among your listed services?
Usually yes. The services show our most common deliverables, but we also build custom web apps, databases, admin panels, integrations and learning platforms. If you have an idea that needs something of its own, we design the solution from scratch. Tell us what you want to achieve and we'll say plainly what's possible.
04 What do you mean by visibility?
Visibility is how easily your business can be found, understood, compared and booked: on Google, in social feeds, in AI answers and on your own site. It's not just traffic; it's being present the right way in the right places.
05 What is local SEO?
Local SEO is about showing up when someone in your city searches for what you do. It consists of a well-structured site, a correct Google Business Profile, consistent contact details and content that mirrors your business and your location.
06 What is AI SEO?
AI SEO is about making your business easy to understand, describe and recommend in modern search and answer engines like ChatGPT, Perplexity and Google's AI answers. It's built on clear language, clean structure and correct business information, not technical tricks.

Book 15 minutes with a web agency that knows your city.

We audit your current Google presence, website and digital visibility, and point out the three biggest levers. Free, no sales pitch, no pressure.

Book 15 min How we work

Or directly:hej@synlighetsverket.se