The Visibility Guide · Google & local search

Google & local search

Google Business Profile, local SEO and Google Maps. The biggest lever for locally visible businesses.

7 articles in this category

• 24 July 2026 · 8 min Google AI Overviews: how your business ends up in the answer AI Overviews pull from Google's regular search index. Here is how to build content and local presence that raise the odds of your business being cited. Read the article →
• 4 June 2026 · 8 min How to respond to Google reviews without sounding like a chatbot How you reply to reviews decides whether your profile looks professional or anonymous. Principles for positive, neutral and negative reviews, with examples. Read the article →
• 29 May 2026 · 7 min Businesses without a physical shop: how to handle Google Business Are you a plumber, cleaning company, mobile service or in-home consultant? Then you need a special type of Google Business Profile. Here's how it works. Read the article →
• 28 May 2026 · 7 min Why your business doesn't show up on Google Maps The business exists but doesn't show up in Maps or Local Pack? Here are the five most common reasons and what actually solves them. Read the article →
• 27 May 2026 · 9 min What Google says about AI search optimisation, and what it means for local businesses Google published its official guide on AI search optimisation. Here's an interpretation from a local business perspective, without AEO hype, with honest priorities. Read the article →
• 19 May 2026 · 12 min How to become more visible on Google in your city Local SEO for local businesses, without technical jargon. Seven things that actually affect where you appear when someone searches for what you offer in your area. Read the article →
• 11 May 2026 · 18 min Google Business for small businesses: the biggest visibility lever The complete guide to Google Business Profile for local businesses. Why it matters more than your website, what ranks, and how to make it your strongest channel. Read the article →