The Visibility Guide · Google & local search
Google & local search
Google Business Profile, local SEO and Google Maps. The biggest lever for locally visible businesses.
12 articles in this category
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Get your business on Apple Maps, Bing, Hitta and Eniro How to add your business in Sweden to Apple Business, Bing Places, Hitta.se and Eniro: what is free, how to verify each listing and what you can skip. Read the article -
Search Console's AI report: are you in AI Overviews? How to find and read Search Console's generative AI report: what the impressions mean, what is missing and what a local business can do with the figures. Read the article -
What does Google Business Profile help cost in 2026? Your Google profile is free, but help costs. 2026 prices in Sweden for set-up, directory subscriptions and monthly care, and what each month should cover. Read the article -
Is your business in AI answers? How to measure it How to measure whether your business shows up in AI answers: the AI reports in Search Console and Bing, your own ChatGPT checks and fixing wrong answers. Read the article -
Opening hours, holidays and exceptions in your Google profile (2026) How to add special hours to your Google profile, when to mark it temporarily closed, and every Swedish public holiday 2026–2027 with its weekday. Read the article -
Google AI Overviews: how your business ends up in the answer AI Overviews pull from Google's regular search index. Here is how to build content and local presence that raise the odds of your business being cited. Read the article -
How to respond to Google reviews without sounding like a chatbot How you reply to reviews decides whether your profile looks professional or anonymous. Principles for positive, neutral and negative reviews, with examples. Read the article -
Businesses without a physical shop: how to handle Google Business Are you a plumber, cleaning company, mobile service or in-home consultant? Then you need a special type of Google Business Profile. Here's how it works. Read the article -
Why your business doesn't show up on Google Maps The business exists but doesn't show up in Maps or Local Pack? Here are the five most common reasons and what actually solves them. Read the article -
What Google says about AI search optimisation, and what it means for local businesses Google published its official guide on AI search optimisation. Here's an interpretation from a local business perspective, without AEO hype, with honest priorities. Read the article -
How to become more visible on Google in your city Local SEO for local businesses, without technical jargon. Seven things that actually affect where you appear when someone searches for what you offer in your area. Read the article -
Google Business for local businesses: the biggest visibility lever The complete guide to Google Business Profile for local businesses. Why it matters more than your website, what ranks, and how to make it your strongest channel. Read the article
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