The Visibility Guide · Foundation & strategy
Foundation & strategy
The principles that govern why some local businesses get found and chosen, and why others don't.
12 articles in this category
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GEO vs SEO: the difference, and why you need both SEO gets you ranked in Google's list of links, GEO gets you cited by the AI answers. Here is the difference, the overlap, and why it is not an either or. Read the article -
Optimise for Perplexity: become the source AI cites Perplexity searches the web for every question and shows its sources with links. Here is how you make your page one of them. Read the article -
How your business shows up in ChatGPT ChatGPT names some companies and skips others. Here is what decides whether your name makes the cut, and what you can actually influence. Read the article -
What is GEO? Generative Engine Optimization explained GEO is about being cited by AI answers like ChatGPT, Perplexity and Google's AI Overview, not just about ranking in the list of links. Here is what it is, how it differs from SEO, and how to make your business quotable. Read the article -
Trust before contact: how the choice is made before the call The customer usually decides whether to trust you before making first contact. What builds that trust, and why sales calls matter less than people think. Read the article -
The difference between having a website and being found A website isn't a guarantee of visibility. Most local business sites get fewer than 50 visits a week. What's required for the website to actually get found. Read the article -
The customer's path from Google search to contact What happens between a customer's search and them getting in touch? Five concrete steps, what decides each, and where most local businesses lose customers. Read the article -
The Visibility Ladder: from unknown to obvious Synlighetsverket's own model for how local businesses move from total invisibility to being the obvious choice in their niche, and why you can't skip a single step. Read the article -
Why good businesses lose customers online anyway The best local businesses often aren't the most visible. Four common reasons businesses that deliver great work still lose customers online, and what to do. Read the article -
What is AI SEO and why is it starting to matter? ChatGPT, Perplexity and Google's AI answers don't pick at random. Here's what decides who gets mentioned, and how to make yourself easy to recommend. Read the article -
Why you shouldn't depend on Instagram or Bokadirekt alone Platform reach is rented. The day the algorithm or the rules change, you're left without your digital presence. What you lose, and what to do about it. Read the article -
Digital visibility for local businesses: the complete guide What digital visibility actually means for a local business. A complete guide to why some get found, chosen and remembered while others stay invisible. Read the article
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