The Visibility Guide · Foundation & strategy
Foundation & strategy
The principles that govern why some local businesses get found and chosen, and why others don't.
16 articles in this category
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ChatGPT ads in Sweden: how they work (October 2026) ChatGPT has shown ads in Sweden since August 2026: who sees them, what advertising costs, who may advertise and whether your business should test now. Read the article -
Black Friday 2026 in Sweden: a checklist for local businesses Black Friday on 27 November 2026, week by week: Sweden's 30-day rule for discounts, the withdrawal button, your Google profile and campaign page. Read the article -
Christmas strategy 2026: planning November and December A week-by-week Christmas plan from week 44 to New Year: Google opening hours, julbord, gift cards, Black Friday, December posts and January. Read the article -
Product launch: how to launch a new product How to launch a new product: what to have ready first, attention on a small budget, pre-orders in Sweden and how to measure what the launch delivers. Read the article -
GEO vs SEO: the difference, and why you need both SEO gets you ranked in Google's list of links, GEO gets you cited by the AI answers. Here is the difference, the overlap, and why it is not an either or. Read the article -
Optimise for Perplexity: become the source AI cites Perplexity searches the web for every question and shows its sources with links. Here is how you make your page one of them. Read the article -
How your business shows up in ChatGPT ChatGPT names some companies and skips others. Here is what decides whether your name makes the cut, and what you can actually influence. Read the article -
What is GEO? Generative Engine Optimization explained GEO means Generative Engine Optimization: becoming a source in AI answers from ChatGPT, Perplexity and Google. Not geographic marketing or geotargeting. Read the article -
Trust before contact: how the choice is made before the call The customer usually decides whether to trust you before making first contact. What builds that trust, and why sales calls matter less than people think. Read the article -
The difference between having a website and being found A website isn't a guarantee of visibility. Most local business sites get fewer than 50 visits a week. What's required for the website to actually get found. Read the article -
The customer's path from Google search to contact What happens between a customer's search and them getting in touch? Five concrete steps, what decides each, and where most local businesses lose customers. Read the article -
The Visibility Ladder: from unknown to obvious Synlighetsverket's own model for how local businesses move from total invisibility to being the obvious choice in their niche, and why you can't skip a single step. Read the article -
Why good businesses lose customers online anyway The best local businesses often aren't the most visible. Four common reasons businesses that deliver great work still lose customers online, and what to do. Read the article -
AI SEO in practice: steps, timing, measurement and cost AI SEO is the work of appearing in answers from ChatGPT, Perplexity and Google: the steps in order, timing, measurement and cost. As of October 2026. Read the article -
Why you shouldn't depend on Instagram or Bokadirekt alone Platform reach is rented. The day the algorithm or the rules change, you're left without your digital presence. What you lose, and what to do about it. Read the article -
Digital visibility for local businesses: the complete guide What digital visibility actually means for a local business. A complete guide to why some get found, chosen and remembered while others stay invisible. Read the article
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